Former Pakistani cricketer Wasim Akram has been named in a complaint filed by the National Clearing and Credit Insurance Corporation of Australia (NCCIA) against a Pakistani mobile app called 'Baji App'.
According to a report by Zee News, the complaint has alleged that Wasim Akram's name and image have been used without his permission to promote Baji App, which provides services like ride-hailing and food delivery.
The report states that NCCIA had invested in Baji App through a debt financing facility, but the company has failed to repay the loan. The corporation has now filed a complaint against Baji App's founders, who allegedly used Wasim Akram's name and image to raise funds for their company.
Wasim Akram's team has reportedly denied any involvement with Baji App, and the former cricketer has not commented on the matter. The exact details of the case are yet to be revealed, but it has sparked a debate on social media with many users questioning the use of celebrity names and images for promotional purposes without their consent.
Baji App has since been banned by the Pakistan Telecommunication Authority (PTA) due to its non-compliance with regulations. The case serves as a reminder of the importance of regulatory compliance and the need for celebrities to protect their identities from being used for commercial purposes without their permission.
It remains to be seen how the NCCIA complaint is resolved and whether Wasim Akram will take any action against Baji App for using his name and image without consent.
For now, the case serves as a warning to companies and individuals alike to adhere to regulatory guidelines and respect the intellectual property rights of others, including celebrities.
