**Pakistani Social Media Personality Ducky Bhai Faces Indictment Over App Promotion Case**
A Pakistani social media personality, Ducky Bhai, has been formally indicted by a session court in the app promotion case. The case has sparked intense debate over the regulations governing social media influencers in the country.
Ducky Bhai, whose real name is Umer Butt, was a popular social media influencer with millions of followers on various platforms. He was accused of promoting the 'Ludo King' app without disclosing his affiliation with the game's developers.
The Federal Investigation Agency (FIA) had booked Ducky Bhai for violating Section 11(2) of the Prevention of Electronic Crimes Act (PECA) 2016. The law prohibits the promotion of any digital product or service without making it clear that the promotion is a paid advertisement.
According to Dawn newspaper, the FIA had accused Ducky Bhai of deceiving his followers by not disclosing his paid promotion of the app. The case was filed after numerous complaints were lodged against Ducky Bhai.
The case has significant implications for social media influencers in Pakistan. It highlights the need for strict regulations governing the promotion of digital products and services on social media.
The FIA has been actively working to regulate social media influencers and to prevent fake advertisements on social media. The agency has warned numerous social media influencers to comply with the regulations or face legal action.
The indictment of Ducky Bhai marks a significant victory for the FIA in its efforts to regulate social media influencers in Pakistan. The case will be heard in the session court, and the outcome will have far-reaching implications for the social media industry in the country.